SSL Certificates Explained: What They Do and How to Set One Up
What an SSL certificate does, which type you need, how to install and renew it, and how to fix padlock warnings and mixed content.
Core Web Vitals, crawlability, site architecture, indexation and speed, technical SEO that gives your content the technical platform it needs to rank.
Your content can be excellent and your on-page SEO perfect, but if your website has technical issues, Google cannot crawl, index, or rank it effectively. Technical SEO removes the barriers between your website and the organic rankings you deserve.
We conduct comprehensive technical SEO audits identifying every issue affecting your search visibility: crawl errors, duplicate content, slow pages, poor mobile experience, broken links, redirect chains, missing sitemaps, and more.
Every technical issue is fixed systematically and verified through re-crawling and Search Console monitoring, ensuring Google can fully access, understand, and rank every page on your website.
The way we run this service, in four steps.
Slow pages and crawl errors hold you back.
We crawl, measure speed and check indexing.
Images, redirects, sitemap and canonicals.
Faster pages and clean indexing reports.
LCP, FID/INP and CLS measured, diagnosed and improved, page speed and user experience optimisation for Google's key ranking signals.
Screaming Frog or Semrush crawl analysis identifying crawl errors, blocked pages, redirect chains and crawl budget waste.
Dynamic XML sitemap generated, optimised and submitted to Google Search Console, ensuring all pages are discovered and indexed.
Robots.txt audit and configuration, ensuring the right pages are crawled and no important pages are accidentally blocked.
Canonical tags, hreflang (for multilingual sites), and duplicate content resolution, eliminating confusing signals to search engines.
Google Search Console and Bing Webmaster Tools configured, errors resolved and performance monitoring established.
Mobile usability audit, responsive design checks, touch target sizing, font size and viewport configuration corrections.
Full schema markup audit, identifying missing, incorrect or incomplete structured data and adding the right types for your business.
SSL configuration, mixed content warnings, HSTS and security headers, ensuring a fully secure website that Google trusts.
Full site crawl and analysis, every technical issue logged, categorised by impact and prioritised.
Site speed, crawl errors, indexation problems and mobile issues fixed first.
Structured data, XML sitemap, robots.txt and canonical configuration corrected.
Re-crawl confirming fixes, Search Console monitoring and Core Web Vitals validation.
Ongoing technical health monitoring with monthly audit and issue resolution.
Worked examples of how we plan, build and measure this kind of work.
A faster, responsive church website with a sermon library and a corrected Google Business Profile.
Read the case studyWhy dashboard ROAS overstated results, and how clean tracking moved the store past break-even.
Read the case studyPlain-English reading that goes deeper on this topic.
What an SSL certificate does, which type you need, how to install and renew it, and how to fix padlock warnings and mixed content.
EC2, Lightsail, S3, CloudFront and Route 53 explained in plain English, plus who should use AWS and who is better off with simpler hosting.
A plain-English technical SEO checklist: crawling, indexing, sitemaps, redirects, Core Web Vitals, mobile, canonicals, structured data and HTTPS.
Get a free technical seo audit and proposal, no obligation.
Tell us a little about your business. We reply within 24 hours on business days.