Booked jobs from 9 to 24 a week
Call tracking, area targeting and Search ads for a home services company.
Read the case studyMicrosoft Bing Ads, Reach Buyers Google Misses
Bing is an overlooked audience of high-intent searchers that many competitors ignore. We help you reach them, often at a lower cost per click than Google.
Lower CPC. Higher Income Audience. Overlooked by Your Competitors.
Microsoft Advertising reaches searchers on Bing, Yahoo and partner sites, including many desktop users on Windows devices where Bing is the default search engine.
Clicks on Bing are often cheaper than on Google for comparable keywords, although results vary by industry. With fewer advertisers competing, your ads can often reach top positions more easily.
We build and manage Microsoft Advertising campaigns that mirror your Google strategy while exploiting Bing-specific advantages, LinkedIn Profile Targeting, audience segments, and syndication to Yahoo and MSN.
From problem to result
The way we run this service, in four steps.
- The problem
Only on Google
Search demand on other networks goes unused.
- Our approach
Import and review
We bring over what works and trim what does not.
- What we build
UET tag and goals
Conversion tracking is set up before campaigns start.
- What you see
A second source of clicks
You compare networks on cost per enquiry.
What's Included in Our Microsoft Bing Ads Service
Search Campaigns
Keyword-targeted text ads on Bing and Yahoo capturing purchase-intent queries with strong ad copy and bid strategy.
Shopping Campaigns
Product listing ads on Microsoft's shopping network, lower competition and CPC than Google Shopping.
LinkedIn Profile Targeting
Unique to Microsoft, target by LinkedIn job title, industry and company directly from your Bing Ads account.
Audience Targeting
In-market audiences, remarketing lists and custom audiences to refine who sees your ads across the Microsoft network.
Import from Google Ads
We import your existing Google campaigns to Microsoft in hours, no duplication of work, faster launch.
Yahoo & MSN Syndication
Your ads appear not just on Bing but across Yahoo and MSN, expanding reach across the full Microsoft Audience Network.
Conversion Tracking
UET tag installation and goal configuration for accurate conversion data, same rigour as our Google tracking setup.
Bid Optimisation
Smart bidding strategies, Enhanced CPC, Target CPA and Target ROAS, keeping your costs low and conversions high.
Monthly Reports
Performance dashboards comparing Bing results to your Google benchmarks so you understand the full search landscape.
See it in practice
Worked examples of how we plan, build and measure this kind of work.
Verified ROAS from 0.73 to 1.80
Why dashboard ROAS overstated results, and how clean tracking moved the store past break-even.
Read the case studyRelated services
Free audit
Ready for Better Microsoft Bing Ads Results?
Get a free microsoft bing ads audit and proposal, no obligation.
- Free review of your website, ads and tracking
- A plain-English plan with clear priorities
- Month-to-month support, no lock-in contracts
Request your free audit
Tell us a little about your business. We reply within 24 hours on business days.