Case Studies: How We Plan and Measure Growth

Four worked examples of how we approach school admissions, church websites, ecommerce profitability and local service leads.

All case studies

School

Cost per application from ₹4,286 to ₹1,967

Tracking, admissions landing pages, Google Search and Meta lead forms for a private school.

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Church

Plan-a-visit forms from 3 to 19 a month

A faster church website, sermon library and corrected Google Business Profile.

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Ecommerce

Verified ROAS from 0.73 to 1.80

Why dashboard ROAS overstated results, and how clean tracking moved the store past break-even.

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Local service

Booked jobs from 9 to 24 a week

Call tracking, area targeting and Search ads for a home services company.

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What every case study includes

Objectives and strategy

What we set out to do, why, and which levers we chose.

Before and after

A clear starting point, then monthly or weekly progress against it.

Implementation timeline

The order of work, so you can see what comes first and why.

Assumptions

Every input and calculation, so nothing is hidden.

Lessons learned

What we would repeat and what we would change.

Next steps

How to plan something similar for your own business.

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