Digital Marketing for Small Business: Where to Start and What to Do First
A practical order of work for small businesses: set a goal, fix the basics, start with search and local SEO, then add social, email and WhatsApp.
Featured guide
Digital Marketing and Web Guides
Practical, plain-English guides on websites, Google Ads, Meta Ads, SEO, email and WhatsApp marketing for Indian businesses.
Website Design
3 articles
Website Design
10 Common Website Design Mistakes and How to Fix Them
Ten website design mistakes that cost enquiries on business, school and church sites, with a clear fix for each and a short audit you can run today.
Website Design
Mobile Friendly Website Design: 12 Practical Tips
Practical tips for mobile friendly website design: layout, readable text, tap targets, menus, forms, images and how to test on real phones.
Website Design
Website Design Process: 8 Steps from First Call to Launch
A plain guide to the website design process: discovery, sitemap, content, design, build, testing, launch and care, with what you need to prepare at each step.
Website Development
3 articles
Website Development
WordPress vs Custom Website: Which Should You Choose?
WordPress or a custom-coded website? Compare cost, speed, security, flexibility and upkeep, and see which one fits your business, school or church.
Website Development
Website Speed Checklist: 12 Fixes for a Faster Website
A practical website speed checklist: measure first, then fix images, plugins, caching, hosting and code, and recheck against Core Web Vitals.
Website Development
Shopify or WooCommerce? How to Choose for Your Indian Store
Shopify or WooCommerce for your online store in India? Compare ease, control, costs, payments, shipping and tracking before you choose a platform.
Hosting
4 articles
Hosting
How to Choose Website Hosting for Your Business in India
Shared, VPS, cloud or managed WordPress? A plain guide to choosing website hosting that fits your site, your visitors and your budget.
Hosting
SSL Certificates Explained: What They Do and How to Set One Up
What an SSL certificate does, which type you need, how to install and renew it, and how to fix padlock warnings and mixed content.
Hosting
AWS Web Hosting Explained: Is Amazon Web Services Right for Your Site?
EC2, Lightsail, S3, CloudFront and Route 53 explained in plain English, plus who should use AWS and who is better off with simpler hosting.
Hosting
Website Backup Guide: What to Back Up, How Often and Where
A simple website backup guide: what to include, how often to run backups, where to store copies and how to test a restore before you need one.
Digital Marketing
3 articlesDigital Marketing
Digital Marketing for Small Business: Where to Start and What to Do First
A practical order of work for small businesses: set a goal, fix the basics, start with search and local SEO, then add social, email and WhatsApp.
Digital Marketing
Conversion Tracking Basics: How to Measure Leads and Sales Properly
Define what counts as a conversion, set up GA4 and Tag Manager events, test them and keep personal data out of analytics.
Digital Marketing
How to Set a Digital Marketing Budget: A Goal-Based Method
Work out a digital marketing budget from target customers, close rate and lead value, with a made-up worked example and a monthly review routine.
Google Ads
3 articles
Google Ads
Google Ads Mistakes That Waste Budget: 9 Fixes for Indian Businesses
Nine common Google Ads mistakes that quietly waste budget, with practical fixes and a weekly routine you can start this week.
Google Ads
Negative Keywords in Google Ads: How to Use Them to Stop Wasted Clicks
How negative keywords work, how their match types differ, what to add first and how to avoid blocking your own best searches.
Google Ads
Performance Max Campaigns Explained: What to Know Before You Start
How Performance Max works, what to prepare, how to control brand traffic and when a Search campaign is the safer choice.
Meta Ads
3 articles
Meta Ads
Meta Ads for Lead Generation: A Practical Guide for Indian Businesses
A practical guide to Facebook and Instagram lead campaigns: the offer, Instant Forms or website forms, tracking, fast follow-up and judging lead quality.
Meta Ads
Meta Pixel and Conversions API: How to Set Up Both and Avoid Duplicate Events
What the Meta Pixel and Conversions API do, why to use both, how to avoid duplicate events and how to check everything in Events Manager.
Meta Ads
Meta Ads Creative Testing: A Simple Framework That Does Not Waste Budget
A simple framework for testing Meta ads creative: what to change, how to structure tests, how long to run them and how to read the results.
Email Marketing
3 articles
Email Marketing
Email List Building: How to Grow a Subscriber List That Converts
A practical guide to building an email list you own: consent, offers, forms, welcome emails and list hygiene, written for Indian small businesses.
Email Marketing
Email Subject Lines: How to Write Ones That Get Opened
Practical rules for writing email subject lines that are clear, honest and relevant, plus preview text, personalisation and how to test.
Email Marketing
Email Deliverability Basics: SPF, DKIM, DMARC and Inbox Placement
Why good emails land in spam, and how SPF, DKIM, DMARC, list quality and Gmail and Yahoo sender rules decide whether your messages reach the inbox.
WhatsApp Marketing
3 articles
WhatsApp Marketing
WhatsApp Business for Marketing: Setup Guide for Indian Small Businesses
How to set up and use the WhatsApp Business app for marketing, and when a growing business should move to the WhatsApp Business Platform (API).
WhatsApp Marketing
Click to WhatsApp Ads: How to Set Up and Run Them in India
A practical guide to Click to WhatsApp ads: how they work, who they suit, setup, the first message, tracking real leads and fast follow-up.
WhatsApp Marketing
WhatsApp Marketing Rules: Opt-In, Templates and the 24-Hour Window
The rules that keep your WhatsApp number safe: opt-in, approved templates, the customer service window, opt-outs and a short note on India's data protection law.
SEO
3 articles
SEO
Google Business Profile Tips: 10 Ways to Improve Your Local Visibility
Claim, complete and maintain your Google Business Profile: categories, details, photos, reviews, posts and performance checks for local businesses.
SEO
On-Page SEO Checklist: 12 Steps to Optimise Every Page You Publish
A practical checklist for optimising each page: topic, title, meta description, headings, content, links, images, URL and indexing checks.
SEO
Technical SEO Basics: A Practical Checklist for Small Business Websites
A plain-English technical SEO checklist: crawling, indexing, sitemaps, redirects, Core Web Vitals, mobile, canonicals, structured data and HTTPS.
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