How to Set a Digital Marketing Budget: A Goal-Based Method
Work out a digital marketing budget from target customers, close rate and lead value, with a made-up worked example and a monthly review routine.
Facebook and Instagram advertising built on audience science, creative testing, and conversion-optimised funnels, results you can see in your bank account.
Meta's platforms reach a very large share of Indian internet users every month. With the right targeting and creative strategy, your ads reach people most likely to buy, not just anyone.
We build full-funnel Meta campaigns: awareness for cold audiences, retargeting for warm visitors, and conversion campaigns for bottom-of-funnel buyers.
Our creative team produces scroll-stopping ad visuals and copy tested across multiple variations so the winning creative always reaches your budget.
The way we run this service, in four steps.
Generic creative and wide audiences get ignored.
We test a few creatives and audiences, and keep what wins.
Prospecting, retargeting and lead forms or purchases, with pixel and conversion events.
Reports show which creative and audience earned the result.
Cold prospects, warm engagers and hot site visitors each see different messages, so you do not talk to a returning buyer the way you talk to a stranger.
We launch a small set of creatives, compare click-through rate and cost per result, then move spend toward what works. The cards show a sample test.
Prospecting, retargeting and catalogue campaigns are judged on their own role. You see which ones earn a return and which ones feed the rest.
Purchases and leads are sent once, with the right values, so Meta optimises on real results instead of noise.
Custom audiences, lookalike audiences and interest-based targeting to reach your ideal customer at scale.
Ad creative testing, static, carousel, video and story formats, to find the combinations that drive the lowest cost-per-result.
Dynamic product ads that show shoppers the exact products they viewed on your website, powerful retargeting for eCommerce.
Complete Meta Pixel implementation with custom events for add-to-cart, lead, purchase and more, accurate attribution always.
TOF awareness → MOF retargeting → BOF conversion campaigns that move prospects through the buyer journey systematically.
Instant lead forms inside Facebook that capture name, email and phone without leaving the app, high volume at low cost.
Continuous testing of headlines, images, CTAs and audiences to constantly improve results and reduce wasted spend.
We keep your ad account in good standing, our team knows Meta's policies inside out and prevents costly bans.
Clear reports linking every rupee spent to revenue generated so you always know your return on ad spend.
Worked examples of how we plan, build and measure this kind of work.
Google Search and Meta lead forms for a private school, with tracking and admissions landing pages.
Read the case studyWhy dashboard ROAS overstated results, and how clean tracking moved the store past break-even.
Read the case studyPlain-English reading that goes deeper on this topic.
Work out a digital marketing budget from target customers, close rate and lead value, with a made-up worked example and a monthly review routine.
A practical guide to Facebook and Instagram lead campaigns: the offer, Instant Forms or website forms, tracking, fast follow-up and judging lead quality.
What the Meta Pixel and Conversions API do, why to use both, how to avoid duplicate events and how to check everything in Events Manager.
Get a free meta ads (facebook & instagram) audit and proposal, no obligation.
Tell us a little about your business. We reply within 24 hours on business days.